Kettle corn is always a sweet and fun treat, and a playful logo is always a good match!
I had been contacted by a friend one day, who mentioned his friend had a kettle corn business that was in the need of some branding help. I was beyond excited to help out, because when a business is budding, brand identity can go so many ways. There is a freedom to it that allows you to create just about anything without the need to stick to brand colors and guidelines. You really are the creator of those elements!
After discussing the needs and desires my client had, I went to work. I wanted to create a playful, fun, and slightly feminine logo, since the name of the business is feminine to begin with. The client also requested to have mountains in the logo, basically tying in the name and graphics. Below are some of the beginning ideas.
Many of these designs were loved by the client, but the one that stood out the most was #3. They loved the colors and mountain graphic, but they still felt like the fun aspect was missing from it.
After some discussion, we decided to combine their favorite elements from all of the designs into one, and the client also requested that we highlight a popcorn kettle somewhere in the mountain landscape. We were getting closer to the final result.
I really wanted to show a lot of movement, depth, and overall fun through these designs. After all, pop corn is a pretty fun snack! Once my client reviewed all three versions of the logo, they settled on the first version. Behold, the final result!
I created three versions, one with the graphics alone, for stickers, packaging, and other purposes. I also created two full versions, one with the business name, and one with the name and tagline.
I absolutely adore the colors, graphics, and overall look of this logo! I am glad I was able to contribute to a bussing business in such a fun way!
