This freelance role was definitely a challenge, but a fun one nonetheless! I was contacted by a former manager who needed some help in the creative aspect for his new role at a new company. He told me that a website for this new VoiceAI product existed, but it needed a huge overhaul in the UI aspect. I was really excited to lend a helping hand in this project, and see what I could do to make this landing page (and it's subpages) into something much more welcoming, legible, and exciting for new visitors. You can visit the final page here.
I began by copying the entire landing page into my figma, and off we went! I knew the overall look and feel was meant to be a dark UI with purple hues, but I did throw out some lighter versions just in case it created a new perspective for my client. What I really wanted to do was to tie it into the overarching company, Futuri Media, by adding a few of the "teardrop" shapes here and there, as well as some neon pink highlights throughout it too. These subtle tie ins would help anyone who is already familiar with Futuri Media feel like they're still looking at a Futuri product when visiting the page, but still allow it to be it's own experience as well.
I created an overall landing page, FAQ page, Blog home and blog layouts, and some supporting landing pages as well, all in under two weeks, along with creating an image library using Adobe's firefly image generator. This project was needed incredibly quickly, and I really felt like I delivered, especially based off of feedback! Below are a few progress shots for you to see!
Before redesign:
Website before redesign
Redesign progress:
Figma File:
