During my time here at Lone Peak Dental Group, I have always been assigned the task of creating content for the 60+ practices that Lone Peak owns. This is always a fun project to tackle every month, because it gives me the freedom to create what I want, as long as it is dental-themed. I created a cute little tooth character that I use throughout the content every month, to make sure that there is some consistency between the content, but it is still different and new every time.
Please see the collection of images below!
February 2021:
February was when I began to experiment with what kind of style I wanted to use in the social media content I was creating. I wanted to tie February's designs with the organic shapes that you see in the background of many of the images, as well as use a simple color palette that ties in beautifully, but still creates a sense of individuality for each photo.
March 2021:
As you can see, I was still doing some testing with the content, attempting to see what style would attract more clicks and interactions on facebook. The elements that have stuck around are the tooth character, as well as the color palette for the Peak Savings Plan posts.
April 2021:
May 2021:
At this point, I had finally decided on 2-3 fonts that I would stick to, as well as few layouts that seemed to perform better than others. I also toned down the amount of text and design elements being used, so the image wouldn't overwhelm the viewer.
June 2021:
Bold, bright, airy colors, and simple text was the highlight of this month. I created imagery that would catch not only a parent's eye, but also a child's eye. The main goal was to depict a few ways of protecting your smile in the summertime. During this time, we did begin to look over our overall social media strategy, and shifted our focus on internal rebranding of other collateral, which meant social media was put on hold in the meantime, and these were my last illustrations.
I also created two printable sheets for parents to have to motivate their child to brush daily. These are on a webpage for Lone Peak that has not been published, but still in the works!
