During the busy holiday season, one is bound to forget someone on their gift list – hence a last minute gifting campaign for tonies. I created an array of both static and motion graphics for social media use, as well as for use on the main tonies website.
The design needed to create some feeling of urgency, but still tie in to the holiday tonies branding look and feel. Below are the assets and videos I created. I used a combination of Illustrator, Figma, After Effects, and Photoshop to create these compositions. They are mostly the same, but the true challenge was to resize crucial elements to fit into smaller sizes and orientations. I had a lot of fun creating these, and adding small motion elements here and there in some of the compositions that add just a little more visual interest!
